Michael Heanue

Michael Heanue

Job Title:
Joint Managing Director
Company:
M Worldwide
Meet Michael Heanue

Expert in customer experience for Banking, Grocery and Leisure. Specialist in understanding where and how the new branch ecosystem can engage and remain relevant to both existing and prospect customers in the digital era.

Lafferty Group is delighted to announce another superb speaker to the International SME Business Banking-Fintech Forum. Drawing on his experience of designing retail branches for merchants, banks and technology businesses, Michael Heanue takes us on a unique journey through workspace design, with a focus on the SME banking ecosystem.

Online and offline worlds are no longer separated, and that has been a challenge for retailers. In fact, there’s a surprising amount that banks can learn from retailers, who are also looking to put the customer experience at the heart of their businesses. It’s about community, curation and convenience. The fintech players know how to offer amazing features and customer interfaces but the human touch remains essential. Michael Heanue is joint managing director of MWorldwide Design.

 

M Worldwide

As award winning customer journey experts we are focused on creating unique customer experiences and environments – defining how a brand comes to life across all touch points (physical and virtual).

What M Worldwide do
Our behavioural and insight led approach delivers intelligent creative strategy and solutions that have stand out impact, differentiation and measurable results. We work across a wide range of sectors for brands and organisations that are focused on great service, creating compelling and engaging experiences through original content and storytelling.

Buy your tickets to the International SME Business Banking-Fintech Forum 2019 here

We ask Michael Heanue the following questions

Why should banks focus on SME Banking?

First and foremost SME’s create the most jobs, there are over 5.5 million private sector businesses in the UK of which 60% have sought some form of external funding in the last 3 years.

Should banks reconcile themselves to being players in the new ecosystem rather than drivers of SME lending?

People have changed and expect to be in control of their destiny, they demand the flexibility to do business with who they want to, and will resist anything that limits that mindset.

What potential do you see for Open Banking and PSD2 (and its equivalents in other regions) to drive new possibilities for SME banking?

Anything that encourages a low friction consent journey for SME’s will improve productivity and facilitate financial inclusion.